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Alpine Pure's dried fresh plant juice provides highly effective Swiss-quality herbal supplements to U.S. consumers
FALL RIVER, Mass., - (NATURAL NEWSWIRE) - August 30, 2005 - From the maker's of Dr. Dünner in Switzerland, Alpine Pure today announced the launch of its Artichoke, Echinacea and St. John's Wort herbal supplement product line to health food stores in the United States. The Alpine Pure product line is unique to the U.S. herbal supplement market. Swiss-made and regulated, Alpine Pure herbal supplements contain dried fresh plant juices from whole organic plants grown in Germany and France, which are harvested at their peak to ensure the best therapeutic effect, and then encapsulated in a soft gel and packaged in an air-tight blister pack. This process ensures no active ingredients are lost during production, and creates an effective, superior product.
Alpine Pure's philosophy is that the company and its products serve as "partners with nature." Plants and herbs are composed of many active substances, and Alpine Pure products are created with the belief that these multiple ingredients act synergistically to provide the greatest therapeutic effect. Isolating and ingesting only one active substance - as found in "extracts" - does not provide the same benefit as consuming the plants and herbs in their entirety.
Alpine Pure products provide the benefit of ingesting the actual herbs and plants directly - in the convenience of a capsule. Alpine Pure's plants and herbs are picked at their optimum state of maturity and squeezed within three hours of their harvest. The juice is then gently vacuum dried and encapsulated to create a vastly superior product. Stringent testing ensures that Alpine Pure products contain virtually the identical amounts of active ingredients as the fresh juice of the plants and herbs, resulting in a product unlike anything else in the U.S. market today.
Alpine Pure's initial line of herbal supplement products includes:
Artichoke - promotes improved liver function, stimulates fatty acid and cholesterol metabolism, and relieves flatulence and feelings of fullness.
St. John's Wort - supports healthy sleep patterns, promotes mental and emotional well-being, and enhances mood.
Echinacea (E. purpurea) - supports the body's immune system and helps maintain the body's immune defenses.
Alpine Pure supplements are packaged in air-tight blister packs to ensure that consumers receive a fresh, pure product. The packs easily dispense each fresh soft gel one at a time. Each box contains 40 soft gels. The MSRP for Alpine Pure's Echinacea and St. John's Wort products is $19.99, and $22.99 for its Artichoke herbal supplements.
"Europeans have enjoyed the therapeutic effects of our dried fresh plant juice herbal products for years. Now Americans will also have access to these Swiss quality herbal supplements," said Alpine Pure President Alexander von Schönau. "When it comes to herbal remedies, it is our philosophy to add nothing and take nothing away. The active ingredients in the whole plant work together synergistically and our supplements are simply the closest possible alternative to ingesting the actual herbs and plants directly. This is a product unlike anything previously available in the United States."
Fresh plant juices sold in Switzerland are registered as medical products, and must meet the strict regulations set forth by the Swiss Intercantonal Medicines Control Office (Swissmedic) or Swiss FDA. With the debut of its Swiss-regulated products in the United States, Alpine Pure is giving consumers access to the highest quality herbal supplements that European consumers have enjoyed for decades.
Alpine Pure is focusing initial distribution on health food and herbal supplement stores in the New England region and will expand nationally in the next few years. Alpine Pure also plans to develop and introduce other herbal supplement products in the future for rollout in the United States.
About Alpine Pure
From the maker's of Dr. Dünner in Switzerland, Alpine Pure manufactures all-natural herbal supplements derived from fresh, whole plant juice. Swiss-made and strictly regulated, Alpine Pure products bring the highest standard of quality to the U.S. herbal supplement market. Alpine Pure's philosophy is that the many active ingredients in herbs and plants work together synergistically to provide the greatest therapeutic effect. Alpine Pure supplements provide the same benefits of ingesting raw plants and herbs in the convenience of a softgel and with the freshness and purity that blister packaging provides. For nearly 100 years, the Swiss creators of Alpine Pure have cultivated their own organically grown herbal plants and use a patented process that extracts and preserves fresh juice directly from the plant. Alpine Pure products currently include Artichoke, Echinacea and St. John's Wort. For more information or product availability, go to www.alpinepure.net or call 1-888-332-3392.
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