Nation’s leading organic and natural macaroni & cheese now available with classic mild cheddar and elbow pasta in natural, certified-organic and family-size varieties
Contact:
Carol Schuler
Haberman & Associates
612-372-6451
carol@habermaninc.com
Aimee Sands
Annie’s Homegrown
707-254-3700 x103
asands@annies.com
NAPA, Calif. – May 10, 2007 /Natural Newswire/ -- Hundreds of Annie’s-loving consumers have asked for a macaroni & cheese with a milder, mellower taste, so Annie’s Homegrown, the nation’s leading brand of natural and organic macaroni & cheese, is introducing Macaroni & Cheese with classic mild cheddar in a blue box.
The new product features a creamy, buttery cheese and elbow-shaped pasta that kids love and many adults remember as a staple in their families’ kitchen pantries. Unlike traditional brands, Annie’s Macaroni & Cheese with classic mild cheddar tastes delicious because it is made with the highest-quality ingredients available; contains only all-natural and organic ingredients, including certified-organic pasta; and is made without chemicals or preservatives.
“I’m proud that Annie’s macaroni & cheese has become a comfort food favorite that parents feel good about feeding to their kids,” said Annie Withey, founder of Annie’s. “While the product we’ve packaged in a blue box looks and tastes similar to the boxed macaroni & cheese many of us grew up with, it represents something quite different: real goodness that is best for people and the planet.”
Made with no artificial ingredients or trans fats, the new product is a naturally good source of calcium, protein, Vitamin B1 and Folate.
Macaroni & Cheese with classic mild cheddar is available in three varieties: Natural ($1.49, 6 ounces), Certified-Organic ($1.89, 6 ounces); and Family Size ($2.39, 10.5 ounces). The product now is available wherever Annie’s Homegrown products are sold, including supermarkets, natural and organic food stores, club stores, mass merchants and online in all 50 U.S. states and Canada.
In addition to its new Macaroni & Cheese with classic mild cheddar, Annie’s currently offers more than 50 products, including: Natural Mac & Cheese; Certified-Organic Mac & Cheese; Cheddar Bunnies; Bunny Grahams; Deluxe Mac & Cheese; Microwaveable Macaroni & Cheese; Certified Organic Skillet Meals; Totally Natural Pasta Meals; and Certified-Organic Canned Meals.
This spring, Annie’s also has converted the pasta in its 11 traditional macaroni & cheese products to certified organic. Now, all of Annie’s macaroni & cheese products, except Gluten-Free Rice Pasta & Cheddar, include USDA-certified organic pasta.
About Annie’s Homegrown
Napa, Calif.-based Annie’s Homegrown offers delicious, all-natural and organic alternatives to traditional comfort foods. Since Annie Withey founded the company in 1989, Annie’s has been dedicated to delivering great-tasting, easy-to-prepare products made with the highest-quality ingredients that are healthy for people and the planet. The company was the first to create and introduce organic macaroni & cheese, and now is the nation’s leading natural and organic macaroni & cheese brand. Annie's Homegrown is a wholly owned subsidiary of Annie’s, Inc., a growing family of natural and organic brands that includes Annie’s Naturals, Fantastic World Foods and Consorzio. Annie’s Homegrown products are available nationwide at major grocery stores, natural food stores and club stores. For more information, visit www.Annies.com.
