To donate portion of Vida Tea sales to Children with Diabetes Foundation
Anaheim, CA – March 14, 2008 /Natural Newswire/ – Today at Natural Products Expo West (booth 915), wellness beverage company Healthy Innovations is launching Vida Tea, an ultra-premium sparkling green tea enhanced with vitamins and antioxidants. Vida Tea is offered in three refreshing flavors: Desert Pear Green Tea, Wild Berry Green Tea and Pomegranate Green Tea. For distribution and other information, please visit www.vidatea.com.
In conjunction with the launch, Healthy Innovations is unveiling a year-long campaign to donate five cents from every can of Vida Tea sold to the Children with Diabetes Foundation, a non-profit organization dedicated to assisting people with Type 1 diabetes and funding research for a cure.
High fructose corn syrup (HFCS) causes damaging high blood sugar levels in diabetics. With this in mind, Healthy Innovations chose to lightly sweeten Vida Tea with organic Blue Agave Nectar. Named by Dr. Mehmet Oz on “The Oprah Show” as the best sugar substitute, organic Agave is unrefined, vegan, chemical and gluten-free. It has proven to be safe for diabetics because it is low glycemic, meaning it will not cause blood sugar levels to spike.
“Our motto for Vida Tea is ‘Rethink what you drink,’” said Kevin Serafini, president and CEO of Healthy Innovations. “We develop beverages that contribute to a consumer’s well being, and that means not cutting corners. We use only the highest quality ingredients like organic Agave backed by the latest in nutritional research and science, and the response has been overwhelmingly positive.”
"Antioxidants have been shown to reduce the complications caused by diabetes,” said Sonia Cooper at the Children with Diabetes Foundation. “We appreciate the financial commitment Healthy Innovations is making to the Children With Diabetes Foundation. 100% of all donations made to our foundation are spent on research for a cure for Type 1 Diabetes."
Vida Tea contains no sodium, artificial sweeteners, colors, or flavors. Instead, each 12 ounce can is packed with powerful, antioxidant-rich ingredients – EGCG, Grape Seed Extract, Alpha Lipoic Acid and Coenzyme Q10 – that may slow or reverse damage to body cells.
Expo West attendees can find Vida Tea in the New Products Showcase, or stop by booth 915 for product samples and a discussion with Kimberly Fowler, creator of Yoga for Athletes and founder of YAS Fitness Centers.
About Healthy Innovations
Based in Carlsbad, California, Healthy Innovations is committed to being the leader in health and wellness beverages. The company’s goal is to supply consumers with premium new age beverages by using only the highest quality ingredients and formulating them using the latest nutritional research and science. Healthy Innovations’ number one priority has and always will be the health of the consumer. To learn more, please visit www.hibeverages.com
