Serves as corporate financial advisor and outsourced CFO
San Diego, CA – March 10, 2008 /Natural Newswire/ – TGG Capital, a corporate advisor to small and mid-sized businesses, announced today it has secured a $500,000 credit facility for Healthy Innovations, Inc. As a rapidly growing company, Healthy Innovations needed the facility to maintain sufficient inventory levels to meet demand.
Founded in 2005, Healthy Innovations is fast becoming a market leader in the development of new age beverages. Infused with vitamins, antioxidants and Agave Nectar, this organic beverage builds the immune system, fights against free radicals and helps build a healthier lifestyle.
The company’s portfolio of beverages is a healthy alternative to sodas, energy drinks and sugar filled sports drinks. As a representation of this healthier lifestyle, the company sponsors top athletes, such as tri-athlete, Katya Meyers, pro-surfer, Taylor Knox and several Ultimate Fighting Championship fighters.
TGG Capital has provided Healthy Innovations with corporate and financial advisory services since mid-2007. Services include a position on the board of directors and ongoing management of the company’s financial affairs through TGG Capital’s outsourced CFO program.
“I was introduced to Kevin by a friend and fellow board member, Lee Olesen. Witnessing Kevin’s enthusiasm for the company and his core belief of providing healthy beverage options is captivating,” said TGG Capital CEO, Howard Appel. “I enjoy my involvement with Healthy Innovations and look forward to helping the company continue executing on its growth initiatives.”
Kevin Serafini, founder and CEO of Healthy Innovations, has more than ten years experience in the areas of nutrition and fitness. The company developed its unique blend of ingredients with the help of a number of doctors and nutritionists, including Advisory Board member Dr. David Chao, team doctor for the San Diego Chargers.
“Working directly with TGG Capital, we have avoided many of the pitfalls which can plague start-up companies,” said Serafini. “TGG has stepped in and provided sound financial advice, refined our financial strategy and established a secured financing arrangement.”
For more information on Healthy Innovations, visit www.hibeverages.com
TGG Capital – TGG Capital is a boutique investment bank dedicated to maximizing the value of small and medium sized businesses in preparation for and through the execution of significant business transactions such as merger, acquisition, restructure, or sale. To learn more, please visit www.tgg-capital.com
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Contacts
Greg Stein
TGG Capital
(858) 546-0421
greg@tgg-capital.com
Amanda Wheatcroft
Beta PR, for Healthy Innovations
(619) 573-9779
amanda@betapr.com
